Signs
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The sign is the whole that is the result of the association of the signifier with the signified. The combination of the signifier and the signified is called signification.
A sign in short represent something from seeing one thing it will make you think of a whole stereotype. An example of this in a short film would be shots of a gun makes you think of violence death and danger not love and romance so helping the viewer to build a picture up of the genre.
Semiotics is the study of signs some one who studies semiotics studies signs and there processes.
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