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Signs

 A sign is something which has a meaning ( it stands for something). Signs can be devided into two types Signifier and Signified.
The sign is the whole that is the result of the association of the signifier with the signified. The combination of the signifier and the signified is called signification.

A sign in short represent something from seeing one thing it will make you think of a whole stereotype. An example of this in a short film would be shots of a gun makes you think of violence death and danger not love and romance so helping the viewer to build a picture up of the genre.

Semiotics is the study of signs some one who studies semiotics studies signs and there processes.

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